The Ecommerce Shorts Feature That's (Hopefully) Saving YouTube

View email in your browser

.

*|DATE: l, F d|*

Nearly two years after its launch, YouTube’s Shorts platform – a TikTok rival based around short-form video content – continues growing quickly. The company is now regularly and heavily promoting Shorts-focused creators, and even convinced the passionately-beloved pop icon Taylor Swift to contribute to the platform as part of her #TSAntiHeroChallenge promotion. In a sign of how key Shorts have become to the platform’s overall vision, in October, a redesign split YouTube’s app into three separate tabs – one for on-demand videos, another for livestreams and a third just for Shorts.