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- A New Female-Led VC Firm Aimed at Conscious Consumerism
A New Female-Led VC Firm Aimed at Conscious Consumerism
A New Female-Led VC Firm Aimed at Conscious Consumerism
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"The term we're trying to coin is conscientious consumerism."
Deborah Benton and Amanda Schutzbank seed-stage firm Willow Growth Partners wants to invest in the kind of profitable "conscientious consumer" brands that abound in Los Angeles, but are more likely to get acquired up than see billion-dollar IPO deals.
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With their new fund, Deborah Benton and Amanda Schutzbank aren't looking for the next billion-dollar exit. Their seed-stage firm wants to invest in the kind of profitable "conscientious consumer" brands and many of them happen to be run by women and people of color.
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