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- A New LA Unicorn Steps Up to Take on Nielsen
A New LA Unicorn Steps Up to Take on Nielsen
A New LA Unicorn Steps Up to Take on Nielsen
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A new player in the media measurement game has its sights on the throne that Nielsen has held for ages. VideoAmp on Thursday said it raised $275 million with a $1.4 billion valuation that elevates the Los Angeles-based firm to "unicorn" status. Read more...
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Though Nielsen has maintained a tight grip on the industry for decades, the media-measuring giant is losing its grip. Just last month, Nielsen lost its accreditation from the nonprofit Media Rating Council over alleged issues with its data. VideoAmp, which just raised $275 million, positions itself as an alternative to "legacy" systems, which it says are "fragmented, riddled with complexity and inaccurate."
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