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A New LA Unicorn Steps Up to Take on Nielsen

A New LA Unicorn Steps Up to Take on Nielsen

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A new player in the media measurement game has its sights on the throne that Nielsen has held for ages. VideoAmp on Thursday said it raised $275 million with a $1.4 billion valuation that elevates the Los Angeles-based firm to "unicorn" status. Read more...

Here's what else we're reading in the news:

Though Nielsen has maintained a tight grip on the industry for decades, the media-measuring giant is losing its grip. Just last month, Nielsen lost its accreditation from the nonprofit Media Rating Council over alleged issues with its data. VideoAmp, which just raised $275 million, positions itself as an alternative to "legacy" systems, which it says are "fragmented, riddled with complexity and inaccurate."

Snap Inc. shares plunged in after hours trading as much as 27% on Thursday after missing Wall Street revenue expectations. CEO Evan Spiegel blamed the miss on Apple's new privacy policies that it said disrupted the company's targeted digital advertising.

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