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Snap’s New Growth Engine Isn’t Ads

dot.LA Weekly Update

🔦 Spotlight

Hey LA,

This week’s most interesting story isn’t a flashy new feature, it’s a quieter flex: Snapchat is getting people to pay for Snapchat, on purpose.

Snap just proved “free app” isn’t the only business model

Snap says its direct revenue business is now running at a $1B annualized pace, with 25M+ subscribers paying across a growing menu of products like Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans. That matters because it’s not just a nice add-on to ads, it’s a different kind of relationship with users. Ads monetize attention. Subscriptions monetize intent.

And intent is sticky. If someone pulls out a card for you, they don’t churn the way an algorithm does.

Creator Subscriptions are the real tell

Snap is also launching Creator Subscriptions, starting with an alpha on February 23 for select U.S. creators, then expanding to Snap Stars in Canada, the U.K., and France in the following weeks. The offer is straightforward: subscriber-only Stories and Snaps, priority replies, and an ad-free experience inside that creator’s Stories.

The strategic move is even simpler. Snap wants “paying for closeness” to happen inside Stories and Chat, not on some external membership page. If they get that right, creators stop treating Snapchat as just a top-of-funnel channel and start treating it like a place to actually monetize their audience. Snap, meanwhile, gets a revenue stream that doesn’t care what CPMs are doing this quarter.

Meanwhile, IRL: lululemon’s Studio Yet.

Lululemon’s Studio Yet. pop-up is running Feb. 18 through March 8 at 8175 Melrose Ave. It’s a ticketed, limited-capacity lineup of workouts and community programming, with proceeds (less fees) supporting BlacklistLA.

Keep scrolling for the latest LA venture rounds, fund news and acquisitions.

🤝 Venture Deals

LA Companies

  • Radiant announced a strategic investment from Lockheed Martin via Lockheed Martin Ventures, further oversubscribing the company’s current financing round. Radiant is developing its 1 MW Kaleidos portable nuclear microreactor and says it’s targeting a first reactor startup this summer at Idaho National Laboratory, with initial customer deployments planned for 2028. - learn more

  • Mesh Optical Technologies announced it has raised over $50M, led by Thrive Capital, to scale production of its Alpha C1 optical transceiver, which converts electrical signals to light at 1.6 Tbps for AI data centers. The startup says its edge is manufacturing: it builds the optical engine using fast, repeatable flip-chip die bonding to make high-volume, U.S.-based production of optical links possible, backed by a team with experience from SpaceX and Intel. - learn more

LA Venture Funds

  • Alexandria Venture Investments participated as an existing investor in Ten63 Therapeutics’ latest strategic financing, which also included participation from Morpheus Ventures and added new backers such as Chugai Venture Fund and the Gates Foundation, bringing total funding to more than $45M. Ten63 says it will use the capital to scale BEYOND, its AI-driven “Large Quantum Chemistry Model” platform for designing small-molecule drugs against historically “undruggable” targets, including programs in oncology and an HPV-focused effort supported by the Gates Foundation.- learn more

  • B Capital participated in Code Metal’s $125M Series B, a round led by Salesforce Ventures that valued the company at $1.25B, alongside investors including Accel, J2 Ventures, Shield Capital, Smith Point Capital, and others.Code Metal says it will use the new capital to expand engineering, accelerate product development, grow government and commercial partnerships, and scale go-to-market for its “verifiable” AI code generation and translation platform used in mission-critical environments. - learn more

  • Bonfire Ventures co-led Odynn’s $9.5M seed round alongside 8VC, with participation from Khosla Ventures and General Catalyst. Odynn says it’s building personalized AI infrastructure for travel companies, aiming to replace one-size-fits-all booking portals with dynamic experiences that tailor search, recommendations, and conversion flows to each traveler. - learn more

  • MTech Capital led Qumis’s $4.3M oversubscribed seed round, which also brought in American Family Ventures as a new strategic investor and pushed total funding to $6.75M. The company says it’s building an attorney-trained AI platform for commercial insurance “coverage intelligence,” and will use the funding to expand go-to-market and deepen product capabilities as adoption grows among large brokers and carriers (including NFP). - learn more

  • WndrCo participated in Mansa’s seed funding round, which the company says totaled $12M and was led by MaC Venture Capital. Mansa is now launching a vertical “micro-drama” format inside its app, debuting with the 27-episode original series The Heiress, The Baller & The Secret Society and positioning the feature as a mobile-first way to release serialized stories globally. - learn more

  • Alpha Edison co-led Ownwell’s $50M Series B, with Wonder Ventures participating alongside investors including Mercato Partners, Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, and PROOF Fund. The round includes $30M in equity and $20M in debt financing from Western Alliance Bank, and Ownwell says it will use the capital to expand nationally and simplify the property-tax appeal process through a new “National Appeals Packet” product. - learn more

  • Three Six Zero participated as an existing investor in Hook’s $10M Series A, which was led by Khosla Ventures with participation from Point72 Ventures, Imaginary Ventures, and Waverley Capital, bringing Hook’s total funding to $16M. Hook is an artist-first social platform that lets fans legally remix licensed songs using simple AI-powered tools and share them across social platforms, and it says the new capital will fund user growth plus product expansion like an Android app, richer creation formats, and deeper ecosystem integrations. - learn more

  • Overture Ventures participated as an existing investor in Zero Homes’ $16.8M Series A, which was led by Prelude Ventures alongside SJF Ventures and the Exelon Foundation. Zero Homes says it’s using the funding to expand into new markets, broaden its home-upgrade offerings, and grow its contractor network, powered by a smartphone-based “digital twin” approach that produces upgrade designs and pricing remotely. - learn more

  • Rebel Fund participated in Sphinx’s $7.1M seed round, which was led by Cherry Ventures alongside Y Combinator, Deel Ventures, and Singularity Capital. Sphinx is building browser-native compliance agents that work inside banks’ and fintechs’ existing tools to automate AML, KYC, and KYB work, with the new funding earmarked to scale that “agentic compliance workforce.” - learn more

  • Matter Venture Partners led ChipAgents’ oversubscribed $50M Series A1, bringing total capital raised to $74M, with participation from existing investors Bessemer Venture Partners, Micron, MediaTek, and Ericsson. ChipAgents says it will use the new funding to scale its agentic AI platform for chip design and verification, expand engineering and research, and accelerate global deployment of multi-agent “chip teams,” alongside a new HQ buildout in Santa Clara. - learn more

  • MemorialCare Innovation Fund participated in SpendRule’s $2M round, which was led by Abundant Venture Partners with additional backing from Zeal Capital Partners. SpendRule is emerging from stealth with an AI-driven platform that helps hospitals validate invoices against complex contract terms before payments go out, aiming to reduce overspending and “contract leakage” across purchased services. The company says early customers include health systems like MemorialCare, Kettering Health, and MUSC Health. - learn more

LA Exits

  • Fred Segal is being acquired by Aritzia, which is buying the brand’s rights/IP (terms not disclosed) and planning a revival under its ownership. Melrose Avenue is central to the deal too, since Aritzia is also taking a lease on Fred Segal’s iconic ivy-covered site at 8100 Melrose as part of the comeback plan. - learn more

  • The Expert is being acquired by Havenly in an all-equity deal (terms not disclosed), bringing The Expert’s high-end virtual designer consultations and trade-oriented marketplace into Havenly’s broader home and commerce ecosystem. Lee Anne Blake will join Havenly as chief commercial officer, and while The Expert will remain a standalone website, Havenly plans to plug in its tech to strengthen The Expert’s purchasing and procurement tools for designers. - learn more

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