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How TikTok is Trying to Cement Itself in the Influencer Economy

How TikTok is Trying to Cement Itself in the Influencer Economy

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"It will drive more content creators to focus on the platform."

TikTok struck an agreement with one of the world's largest advertising and public relations holding companies to provide them exclusive collaborations with their creators. The move could further cement the social media player's growing role in the influencer economy, reports Entertainment Reporter Sam Blake.

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