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What's a Creator Worth to Social Media Giants?

What's a Creator Worth to Social Media Giants?

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"There's always an exploit."

The prospect of internet fame is no longer enough to bring in the best and brightest creators. Instead, paying for content has become table stakes for social platforms as they battle one another and compete in the broader attention economy.

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Within the last two years, at least 10 platforms have announced they'll be paying creators for their work, but the size of the purse, what type of content they're funding and how they pay differs by platform.

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